https://www.raineandmakin.com/home daily 1.0 2025-09-08 https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626697112306-PHMWHNK6UWNMYOX31HAC/Rm-Services-brand-identity.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626692604254-5TQLLSO6WXPR0C353O5F/RM-good-cycles-brand-project-poster.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626244774894-5GL55JUMCAQC693BWYVT/RM-Reach-Case-Study-05.jpg Home - From brand strategy to identity execution, we help tech brands scale efficiently and confidently. We are thinkers that can do. From strategy to in-market executions, our range of services deliver results. See our services https://www.raineandmakin.com/our-services daily 0.75 2025-09-08 https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626697129182-GJVOAF344I3IQ8CWLQ40/Rm-Services-brand-strategy.jpg Services - Brand Strategy We turn your brand into a powerful strategic asset. Your brand strategy articulates a brand purpose that is relevant to your audience, that your organisation can authentically deliver on better than (or different to) your competition. An effective brand strategy provides a ‘north star’ for the future of your organisation, creating alignment inside and out. It answers the questions; who are you? And, where are you going? We offer: — Discovery and research — Brand audits — Competitor analysis — Brand architecture — Brand positioning — Brand training and workshops https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626697112306-PHMWHNK6UWNMYOX31HAC/Rm-Services-brand-identity.jpg Services - Brand Identity A strong brand identity sets you apart from the noise. Distinctiveness is the backbone of all your marketing and brand awareness work, shaping your audience’s perception of who you are. Your brand identity should be an expression of your brand strategy; bringing to life how you look, sound and feel for your audience. We create brand identities that are relevant, memorable, own-able and valuable. We offer: — Brand naming and messaging — Brand evaluation and rebranding — Logo and visual identities — Tone of voice — Brand style guides — Brand guardianship and management https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626750058565-5UYBCUOCY27TN2F31SE2/Rm-Services-design2.jpg Services - Design Your brand and marketing effectiveness is dependent on your ability to create consistent and distinctive experiences that can’t be ignored. Tell your story through compelling visuals and communications that align your audience’s experience with your brand’s purpose. We offer: — Digital design and development — Motion — Presentations — Brand Collateral — Environmental design — Annual and impact reports https://www.raineandmakin.com/about daily 0.75 2025-09-08 https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626697499011-U6MADLH1R0IAJOC5RZ4U/luke-profile.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.raineandmakin.com/experience daily 0.75 2025-09-08 https://www.raineandmakin.com/contact daily 0.75 2025-09-08 https://www.raineandmakin.com/brand-strategy daily 0.75 2021-07-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Brand Strategy - Discovery and research To ensure we are solving the right problem we undertake a thorough discovery process to understand your organisation, people, clients and beneficiaries. We do this by talking to and listening to your key stakeholders (or potential key stakeholders if you’re brand new!) to understand their views of your organisation. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Brand Strategy - Brand audit A brand audit is essentially a check-in to see where your organisation is at: we look at your brand’s strengths and weaknesses, its position in the market, and what can be done to strengthen your brand. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Brand Strategy - Brand Training and Workshops We run brand workshops that seek to empower your in-house team to execute your brand narrative with clarity and confidence. This internal piece of work is a key part of ensuring your brand is kept consistent across both your visual identity and messaging. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Brand Strategy - Competitor Analysis As much as we all dislike the word ‘competitor’, this piece of work is vital in understanding your organisation’s positioning within the industry it sits in. Understanding the strengths and weaknesses of who else is out there can help you to better define your own audience and their needs. https://www.raineandmakin.com/marketing daily 0.75 2021-07-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Marketing - Discovery and research To ensure we are solving the right problem we undertake a thorough discovery process to understand your organisation, people, clients and beneficiaries. We do this by talking to and listening to your key stakeholders (or potential key stakeholders if you’re brand new!) to understand their views of your organisation. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Marketing - Brand audit A brand audit is essentially a check-in to see where your organisation is at: we look at your brand’s strengths and weaknesses, its position in the market, and what can be done to strengthen your brand. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Marketing - Brand Training and Workshops We run brand workshops that seek to empower your in-house team to execute your brand narrative with clarity and confidence. This internal piece of work is a key part of ensuring your brand is kept consistent across both your visual identity and messaging. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Marketing - Competitor Analysis As much as we all dislike the word ‘competitor’, this piece of work is vital in understanding your organisation’s positioning within the industry it sits in. Understanding the strengths and weaknesses of who else is out there can help you to better define your own audience and their needs. https://www.raineandmakin.com/brand-identity daily 0.75 2021-07-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Brand Identity - Brand audit A brand audit is essentially a check-in to see where your organisation is at: we look at your brand’s strengths and weaknesses, its position in the market, and what can be done to strengthen your brand. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Brand Identity - Discovery and research To ensure we are solving the right problem we undertake a thorough discovery process to understand your organisation, people, clients and beneficiaries. We do this by talking to and listening to your key stakeholders (or potential key stakeholders if you’re brand new!) to understand their views of your organisation. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Brand Identity - Competitor Analysis As much as we all dislike the word ‘competitor’, this piece of work is vital in understanding your organisation’s positioning within the industry it sits in. Understanding the strengths and weaknesses of who else is out there can help you to better define your own audience and their needs. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Brand Identity - Brand Training and Workshops We run brand workshops that seek to empower your in-house team to execute your brand narrative with clarity and confidence. This internal piece of work is a key part of ensuring your brand is kept consistent across both your visual identity and messaging. https://www.raineandmakin.com/design daily 0.75 2021-07-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Design - Discovery and research To ensure we are solving the right problem we undertake a thorough discovery process to understand your organisation, people, clients and beneficiaries. We do this by talking to and listening to your key stakeholders (or potential key stakeholders if you’re brand new!) to understand their views of your organisation. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Design - Brand audit A brand audit is essentially a check-in to see where your organisation is at: we look at your brand’s strengths and weaknesses, its position in the market, and what can be done to strengthen your brand. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Design - Competitor Analysis As much as we all dislike the word ‘competitor’, this piece of work is vital in understanding your organisation’s positioning within the industry it sits in. Understanding the strengths and weaknesses of who else is out there can help you to better define your own audience and their needs. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Design - Brand Training and Workshops We run brand workshops that seek to empower your in-house team to execute your brand narrative with clarity and confidence. This internal piece of work is a key part of ensuring your brand is kept consistent across both your visual identity and messaging. https://www.raineandmakin.com/fundraising daily 0.75 2021-07-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Fundraising - Discovery and research To ensure we are solving the right problem we undertake a thorough discovery process to understand your organisation, people, clients and beneficiaries. We do this by talking to and listening to your key stakeholders (or potential key stakeholders if you’re brand new!) to understand their views of your organisation. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Fundraising - Brand audit A brand audit is essentially a check-in to see where your organisation is at: we look at your brand’s strengths and weaknesses, its position in the market, and what can be done to strengthen your brand. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847889324-DFHCXJY7BA7YLNZ26RDC/image-asset.jpeg Fundraising - Brand Training and Workshops We run brand workshops that seek to empower your in-house team to execute your brand narrative with clarity and confidence. This internal piece of work is a key part of ensuring your brand is kept consistent across both your visual identity and messaging. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847890165-I7LPX06YA44DBGGFPSGA/image-asset.jpeg Fundraising - Competitor Analysis As much as we all dislike the word ‘competitor’, this piece of work is vital in understanding your organisation’s positioning within the industry it sits in. Understanding the strengths and weaknesses of who else is out there can help you to better define your own audience and their needs. https://www.raineandmakin.com/work daily 0.75 2021-07-14 https://www.raineandmakin.com/work/palliative-care-victoria monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/9616dc34-bea0-4dcb-9b6d-ce0d48d8f490/Moments-That-Matter-logo.png Work - Palliative Care Victoria https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/51ff6bc0-ea73-49e6-8928-5882cc0b75b3/Moments-That-Matter-05.jpg Work - Palliative Care Victoria https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/8444262d-83be-437e-a238-f86f28ed724d/Moments-That-Matter-website-01.jpeg Work - Palliative Care Victoria https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/e3225490-f321-44d6-b6f2-d65c5cd9e741/Moments-That-Matter-posters04.jpg Work - Palliative Care Victoria https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/27da62ff-1cee-493f-9fb8-bdee55b1197e/Moments-That-Matter-posters04.png Work - Palliative Care Victoria https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/18379c41-04e7-41de-9e3e-51694ff58847/Moments-That-Matter-posters01.jpeg Work - Palliative Care Victoria https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/19e963e6-8802-4d23-abf2-1bb276b51f53/RM-MTM-Campaign-Insta-Post-small.png Work - Palliative Care Victoria https://www.raineandmakin.com/work/ziplet monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626665961003-6Y2OVQFY7KF1C5AJAAIQ/RM-Ziplet-Brand-project-logo.jpg Work - Ziplet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/74474c30-f12f-4c1e-9081-e6e086e32ee1/RM-Ziplet-Brand-project-posters.jpg Work - Ziplet https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/158eacc3-e565-4f08-abbe-29d2a795ca7b/RM-Ziplet-brand-applications.jpg Work - Ziplet https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/a4815ee9-db70-4a34-9c9e-a48d5a018b7d/Ziplet-brand-identity-website.jpg Work - Ziplet https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/9d23ca6d-a79f-4671-b59f-3f25aefd93c7/RM-Ziplet-Brand-icon-app.jpg Work - Ziplet https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/ba632f1f-4b9d-462b-9f79-70c0dc09b0e3/Ziplet-brand-identity-UI+copy.jpg Work - Ziplet https://www.raineandmakin.com/work/good-cycles monthly 0.5 2021-07-19 https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/1626690743346-QB0DQEN1D6HKAH4R5OZA/RM-good-cycles-brand-project-logo.jpg Work - Good Cycles - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/c64303e4-97ec-493d-9a23-4b21b940857a/RM-good-cycles-brand-project-poster.jpg Work - Good Cycles https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/19a83644-1143-48fc-a112-768b0cd61724/RM-good-cycles-brand-website.jpg Work - Good Cycles https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/e72aaae0-8c70-488a-bfde-4f331984848b/RM-good-cycles-brand-project-Insta.jpg Work - Good Cycles https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/6923c84d-8b2e-4a41-9c61-eca04e3f8559/RM-good-cycles-brand-applications2.jpg Work - Good Cycles https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/adbaa18d-2ea2-44a3-bfe5-86d332452378/RM-Good-Cycles-brand-project-membership-card.jpg Work - Good Cycles https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/21ec8ea2-a072-4d9f-82f1-25e7cb323d0f/RM-good-cycles-brand-applications.jpg Work - Good Cycles https://www.raineandmakin.com/work/reach-foundation monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/60a4de5e-5f2e-4ace-a9e5-ddc920b61934/RM-Reach-Hero.png Work - The Reach Foundation https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/ae7ce870-5c14-415a-80f4-1ad8d326ec8d/RM-Reach-Case-Study-05.jpg Work - The Reach Foundation https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/3c0c0ad6-accc-42db-adc1-37bb491095f3/RM-Reach-Case-Study-01.png Work - The Reach Foundation https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/4e0e4ff1-e3c7-44ff-8235-4806f86dd351/RM-Reach-Case-Study-06.png Work - The Reach Foundation https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/793bf7d0-b9f0-4483-9082-79faa144e31a/RM-Reach-Case-Study-02.jpg Work - The Reach Foundation https://images.squarespace-cdn.com/content/v1/60de50d6cc4a484bca739898/a75b3a19-3efb-4858-8782-8d50b1c35546/RM-Reach-Case-Study-03.png Work - The Reach Foundation